Pillar 3: Engagement

Client Acquisition & Retention

Client acquisition isn’t about pressure or persuasion; it’s about clarity, transparency, and professional excellence. Leading brokers build trust quickly, communicate proactively, and create experiences clients want to share. Retention becomes natural when clients feel understood, protected, and prioritized.

Key Insights

Creating a Structured, Repeatable Client Care System

Acquisition Rooted in Transparency & Responsiveness

Referral Patterns That Drive Growth

Retention Behaviours That Keep Clients for Life

Meet Our Broker Partners

Véronique Caron
Véronique Caron

Mortgage Broker & Manager, Caron Team
Multi-Prêts Mortgages

Shubha Dasgupta
Shubha Dasgupta

CEO & Co-Founder
Pineapple

Joe Jacobs
Joe Jacobs

Managing Partner & Mortgage Broker
Mortgage Connection

Rody Ramia
Rody Ramia

Mortgage Broker
DLC Altitude

Daniel Tully-Tremblay
Daniel Tully-Tremblay

Mortgage Broker & Co‑Founder
Groupe Maverick, JA Mortgages

Roy Cocciollo
Roy Cocciollo

Principal Mortgage Broker
YourMortgageYourWay.ca

Jewels Ferris
Jewels Ferris

Mortgage Broker
Verico Compass Mortgage Group

4 Pillars of Broker Excellence

Foundation
1

Foundation

Mindset, Lead Generation, Marketing & Client Experience

Execution
2

Execution

Productivity & Technology

Engagement
3

Engagement

Client Acquisition & Retention

Optimization
4

Optimization

Team & Growth

Watch Trailer

About MCAP

MCAP is Canada’s largest independent Mortgage Finance Company, with over $150 billion in assets under management. Partner with MCAP and choose from a full line of competitively priced products with flexible terms so you can provide all of your clients with the best mortgage solution.

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400-200 King Street West, Toronto, ON  M5H 3T4

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